Atlantic City Tourism Master Plan

A vision for sustainable redevelopment

The Atlantic City Master Plan is a vision, a guide for breathing new life into one of America's most iconic resort cities. Our design concept is distinctive, conceptual, and provides key improvements within the core areas. After several meaningful interactions with the public and private stakeholders, we were able to create a master plan that secures four seasons of success.

At a Glance

Project Type

Residential, Retail, Hospitality, Sports & Entertainment

Location

Atlantic City, New Jersey

Size

1,700 Acres

Client

Casino Reinvestment Development Authority (CRDA)

Services

Planning
world map
Aerial

The key to creating a successful future is less about when it is complete, but rather, when each initiative begins. With this understanding, we divided the redevelopment into three phases: near, mid, and long-term. Each phase will be complemented by improvements to key streets within the Tourism District. Together, these elements and phases reposition Atlantic City as the ultimate seaside destination. A clean, safe, and green City of the Future with more people on the piers and in the businesses to see them reach their maximum potential.  

Aerial model
Pacific Ave at night
Along the Boardwalk, looking toward The Pier Shops, we experience a one-of-a-kind destination.
Entertainment shell
A bandshell, stage, and informal seating creates a variety of unique performance attractions.
Along the Boardwalk, looking toward The Pier Shops, we experience a one-of-a-kind destination.
Along the Boardwalk, looking toward The Pier Shops, we experience a one-of-a-kind destination.
The sustained renewal initiatives will allow the seaside destination to realize its full potential as a vibrant, exciting place to be and be seen.
The sustained renewal initiatives will allow the seaside destination to realize its full potential as a vibrant, exciting place to be and be seen.
aerial - last image

By promoting a strategy for redev­elopment, phasing, and district­wide improvements, the master plan will serve as a catalyst for Atlantic City's economic and social uplift. With new entertainment and attractions estab­lished with financial, social and environmental sustain­ability, the City will be able to deliver on the expectations of an ultimate beachside resort that will attract millions of new visitors.

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