The 7th Annual Entertainment Experience Evolution conference is in the books! It was great networking with industry experts and helping to lead the discussion on the convergence of entertainment and retail.

JERDE Senior Designer, Emily Bianchi was joined on a panel by Matthew Proulx, VP, Location Based Entertainment HASBRO, Karen Strack, SVP, Customer Experience Unibail-Rodamco- Westfield, Vicki Lynn, CEO, REIT Innovations, Wendy Moodie, President, Production and Special Events, and Moderator, Chris Igwe, Founder & President, Chris Igwe International to discuss immersive experiences that combine physical real estate with virtual atmosphere.

JERDE Senior Design Principal, Jeri Oka, led a roundtable discussion on activating land around sports venues 365 days a year, citing the firm's work on The Battery in Atlanta as a prime example.

From The Battery in Atlanta to a cutting-edge concept in Wuhan, JERDE is at the forefront of designing experiential, immersive retail destinations. Replacing traditional department stores and big box retailers with unique 'entertainment destinations' creates cross-generational appeal, dramatically increase foot traffic, and shape a modern gathering place for all.