Super Brand Mall

A vibrant hub & catalyst in modernization

Super Brand Mall is more than a shopping center, it's a vibrant hub for the local community and catalyst in redefining retail. The high-end luxury project is located on bustling Lujiazui Street - known as the "East Wall Street" - in Shanghai. The Huang Pu River is the symbolic front door to this unique retail community, gentling guiding guests to Super Brand Mall's entrance.  

At a Glance

Project Type

Open/Public Space, Sports & Entertainment, Mixed-Use, Retail


Shanghai, China


30 Acres


Shanghai Kinghill Ltd.


world map
Exterior & village-like community text

To create a village-like community center, Jerde combined tenants that serve local needs - department stores, specialty shops, cinema, dining and generous open spaces. 

Interior birdseye
Exterior night + When SBM opened text

When Super Brand Mall opened in 2002, it became the largest luxury retail center in Shanghai. Just as importantly, it introduced a community feeling not found in most of the city's commercial complexes.


Next Project

Paseo Metepec

Metepec, Mexico
Modern mixed-use urban catalyst