Palms Las Vegas
Las Vegas luxury
Palms Casino Resort opened in Las Vegas during a four-month tourism decline resulting from a recession and reduced flight travel following September 11. Yet, Palms welcomed 7,000 guests when it opened in November 2001 and turned its first monthly profit only two months later. In a town where the Strip's extravagant mega-resorts draw big-spending tourists and off-Strip casinos appeal to locals, our design set out to create a destination for both.
At a Glance
The Palms Place condominium tower sits at the western end of the site and is connected to the two Palms Casino Resort towers via an enclosed corridor. The design makes the most out of the project's off-the-Strip location by providing expansive views back at the glittering lights of Las Vegas Blvd.
JERDE combined upscale restaurants and tourist amenities on the side of the project closest to the Strip with movie theaters, fast-food restaurants and conveniences on the side closest to Las Vegas neighborhoods. Though industry experts were skeptical that one place could successfully attract both locals and tourists, Palms exceeded first-year revenue projections by 15 percent, capturing 70 percent of its business from locals. And it was selected by MTV as the first ever hotel-based set for the 12th season of "Real World" program.
The third tower of the Palms Resort, built after the original Palms Hotel and phase II Fantasy Tower - both also designed by JERDE - is a residential high-rise on the west end of the property which brought to market 599 condo units ranging from 600 to 7,000 sq ft.