• West Hollywood Gateway 2
  • West Hollywood Gateway 1

West Hollywood Gateway

  • Los Angeles, California 2004
  • Site Area: 4.75 acres | Total Building Area: 24,000 sqm

West Hollywood has a long and colorful past, but was not incorporated as a city until 1984. The new city adopted a master plan to enhance the quality of life for residents and make the area more attractive to investors. Part of that plan included the beautification of a historic stretch of Santa Monica Boulevard leading from the city's western edge. Jerde was asked to come up with a solution for the blighted eastern edge at the highly visible intersection of Santa Monica Boulevard and La Brea Avenue. Jerde's answer: West Hollywood Gateway, a vibrant urban center that will serve as a gathering place for residents and a landmark gateway into the city. Inspired by the city's rich diversity, West Hollywood Gateway is an eclectic collection of low-rise buildings that preserves the character of the surrounding streetscapes. It also creates a more pedestrian-friendly character with wide sidewalks and generously landscaped courtyards intended to inform future develop­ments. To accommodate residents' demands for popular retailers Target and Best Buy, Jerde designed West Hollywood Gateway with an urban fit for the big-box tenants.

Project Uses:
  • Open/Public Space
  • Retail
  • Dining
  • Community Facilities

West Hollywood Gateway

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West Hollywood Gateway

Awards

  • 2005Award of Excellence, Office/Commercial DevelopmentCalifornia Redevelopment Association