• The River 2
  • The River 1

The River

  • Rancho Mirage, California 2001
  • Site Area: 30 acres | Total Building Area: 23,000 sqm

Turning a seasonal desert town into a year-round hot spot is no easy task. Developer Jerry Snyder had the answer: a new town center that would give people a place to hang out in Rancho Mirage, which is dominated by restricted-access uses like country clubs, tennis courts and golf resorts. Jerde conceived a cool, refreshing oasis where people would want to be, even in the hot summer months. The River's primary identity and namesake is a 700-foot-long river that winds its way among specialty shops, restaurants, and entertainment venues. Bridges and a tree-lined promenade enhance the experience. Seating areas along the promenade allow visitors to rest and take in views of the water and surrounding mountains. The River's refreshing environment has become a year-round place for Rancho Mirage's residents and tourists. But perhaps even more valuable than its cool water, is the project's increased foot traffic, which has helped the city meet its vision to revitalize Highway 111 into a vibrant corridor.

Project Uses:
  • Entertainment
  • Retail
  • Dining

The River

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