Palms Casino Resort
- Las Vegas, Nevada 2001
- Site Area: 32 acres | Total Building Area: 70,000 sq m.
Palms Casino Resort opened in Las Vegas during a four-month tourism decline resulting from a recession and reduced flight travel following September 11. Yet, Palms welcomed 7,000 guests when it opened in November 2001 and turned its first monthly profit only two months later. In a town where the Strip's extravagant mega-resorts draw big-spending tourists and off-Strip casinos appeal to locals, Palms owner George Maloof set out to create a destination for both. So Jerde combined upscale restaurants and tourist amenities on the side of the project closest to the Strip with movie theaters, fast-food restaurants and conveniences on the side closest to Las Vegas neighborhoods. Though industry experts were skeptical that one place could successfully attract both locals and tourists, Palms exceeded first-year revenue projections by 15 percent, capturing 70 percent of its business from locals. And it was selected by MTV as the first-ever hotel-based set for the 12th season of "Real World" program.