• Fremont Street 2
  • Fremont Street 4
  • Fremont Street 1

Fremont Street Experience

  • Las Vegas, Nevada 1995
  • Site Area: 4 city blocks

In the 1980s, downtown Las Vegas was losing retail and office tenants to the suburbs and gaming revenues to The Strip. Jerde designed Fremont Street Experience, which not only reversed decline, but outcompeted the $2.3 billion invested in The Strip. Jerde used lights, which had made the "Glitter Gulch" famous, to revitalize downtown Las Vegas. The idea was immediately successful, motivating almost every casino to invest in improvements or expansions and drawing three bids for the vacant Main Street Casino. Today, Fremont Street Experience comes to life every evening with a show of 2.1 million lights and 540,000 watts of sound. And, seven years after opening, it's still the number one reason to visit downtown, attracting 60 percent of all visitors.

Client: Fremont Street Experience LLC.
Design Architect: JERDE
Associate Architects: Harry Campbell Architects, Mary Kozlowski Architect Inc.
Show Designer: Jeremy Railton & Associates

Project Uses:
  • Open/Public Space
  • Entertainment

Fremont Street Experience

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Fremont Street Experience


  • 1996Merit Award, Urban DesignAmerican Institute of Architects, Los Angeles Chapter
  • 1996Outstanding Design AwardThemed Entertainment Association