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D-Cube City

  • Seoul, South Korea 2011
  • 6.36 acres (Site Area), 320,000 sq m (Total Building Area)

Daesung D-Cube City, located in the dense capital city of Seoul, Korea, sets a new standard in mixed-use transit-oriented development connected to the city’s busiest metro line. The new cultural and commercial destination is one of the city’s first fully integrated developments of its kind, made up of over 300,000 square-meters of high­rise office and hotel, a multi-level commercial retail, entertainment and cultural complex, and over six acres of public landscape, parks and plazas. D-Cube City emerges as Seoul’s primary live, work, play, and stay destination—an authentic and vibrant pedestrian-oriented district with a six-level 80,000 square-meter retail complex and a major performance hall at its rooftop as its centerpiece. A 42-story landmark office and hotel tower rises from the commercial district, while a new public park connects the project to the Shindorim Station. Two adjacent 50-story residential towers complete the new urban complex. D-Cube City attracts millions of visitors annually, resulting in one of the most visited destinations in Seoul.  To date, Jerde has led design on more than 25 projects throughout the region, including D3 City and Star City (2008) in Seoul; Changwon City 7 (2008); Color Square Stadium Mall in Daegu (2011); Habjung in Seoul, scheduled for completion in 2012; and Eunpyung New Town, scheduled for completion in 2014. In addition to Samsung, Jerde has been comm­iss­ioned by leading South Korean multi-national companies Daewoo, Hyundai and Lotte, and has worked with major construction companies including Pos- co, GS Engineering & Construction, and Doosan Construction. Inspired by the dynamic culture of South Korea and the desire to re-energize the natural realm as the root of public culture, Daesung D-Cube City sets a new standard in urban social activity, influencing its people to evolve alongside the natural and urban environment around them.

Project Uses:
  • Open/Public Space
  • Entertainment
  • Retail
  • Dining
  • Hospitality
  • Residential
  • Culture
  • Office

D-Cube City

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D-Cube City


  • 2015Honoree, VIVA AwardsInternational Council of Shopping Centers
  • 2014Gold Award, New Development Category, Asia Pacific Shopping Center AwardsInternational Council of Shopping Centers
  • 2013Winner, Global Awards of ExcellenceUrban Land Institute
  • 2012Certificate of Excellence, Mixed-use CategoryPerspective Magazine
  • 2012Best Retail Project, BuiltCityscape Global
  • 2012Effectiveness Awards, Long-listWorld Architecture News
  • 2012People's Choice AwardMIPIM Awards
  • 2012Finalist, Shopping Centre CategoryMIPIM Awards