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Color Square Stadium Mall

  • Daegu, South Korea 2011
  • Site Area: 50,000 sq m.

Initiated as a competition to revitalize an underutilized parking lot adjacent to the Daegu World Cup Stadium, Jerde was commissioned to design the project upon submitting their concept for a highly iconic, mosaic of surfaces and organic forms inspired by Daegu’s own textile industry. The design was further inspired by the Daegu World Cup Stadium as a symbol of global unity—the surface mosaic of the new space acting as a metaphor for the interweaving of the diverse cultures of the world who will visit this new social realm and central hub of enter­tain­ment, exhibits, dining, and sports activities. Further channeling the needs of the local people, Daegu Color Square Stadium Mall is designed as a self-sustaining environmental, cul­tural, and artistic collection of indoor/outdoor community space expressed through living gardens, rooftop parks, water features and landscaping that transform the area into an urban oasis. Connective and communal, Daegu Color Square Stadium Mall transforms the area into more than just a sports-scape, but rather, an active new sequence leading visitors from the World Cup Stadium, to the subsidiary stadium and the future baseball stadium, through a textural public promenade of social activity.

Client: Color Square Co. Ltd.
Design Architect: JERDE
Signage & Graphics: Myu-Rae-Pic

Project Uses:
  • Retail
  • Dining

Color Square Stadium Mall

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