Blackpool Master Plan
- Blackpool, United Kingdom 2003
- Site Area: 200 hectares
The historic Blackpool seaside resort had experienced a dramatic 30-percent drop in tourism as Britons and international travelers passed it by for the sun-drenched Mediterranean. To bring people back, the Blackpool Borough Council unanimously approved a master plan created by Jerde and EDAW to rejuvenate the 200-hectare site. The master plan features an entertainment complex, conference facilities, aquarium, high-end retail and US-style resort casinos, which anticipate UK gaming law reforms. The master plan also injects new life into existing landmarks like the Illuminations light show, the promenade, and Pleasure Beach, while rebuilding the town's historic tram, restoring the Victorian architecture and creating new green spaces. Redevelopment is expected to be realized over the next 15-20 years. In addition to boosting tourism for the entire UK, the master plan is expected to create 33,000 new jobs.
- Open/Public Space
- Community Facilities