Jerde-Designed Kuntsevo Plaza Will Deliver First Fully Integrated Mixed-use District in Moscow with August 2014 Completion
MOSCOW, RUSSIA (November 14, 2013) – The premier, integrated mixed-use destination in Russia designed by The Jerde Partnership, a U.S. architecture firm renowned for creating experiential destinations, is under construction in the Kuntsevo district of Moscow and set for completion in August 2014. The developer of the landmark project is ENKA TC, one of the leading innovative companies in the Russian property market. Kuntsevo Plaza – a vibrant new live, work, shopping and entertainment village occupying a full city block – will deliver a modern community gathering place rooted in art, nature, and urbanity. Providing a stage for lifestyle, the pedestrian-oriented center is made up of geometric buildings that vary in size and shape, and topped with terraces and undulating glass features, to create a new landmark for the city.
The project, including the design concepts, will be presented to an exclusive audience of retailers and operators at the MAPIC conference in Cannes, France on 14 November 2013. Speakers from the owner group, ENKA TC, Jerde, and international leasing agent consultants, Jones Lang LaSalle and Knight Frank, will provide in-depth details of the project opportunities.
A district historically favored by artists and writers, Kuntsevo is a neighborhood with an eclectic mix of universities, offices, medical facilities and residences, in a setting admired for its natural beauty and rich history. The bold colors and dynamic forms of Kuntsevo Plaza take queues from the Russian Avant-garde art movement. At approximately GBA 245,000 sqm, two high-rise apartment towers with lush rooftop park terraces, and a Class-A office building are integrated with light-filled retail, entertainment and cultural spaces set within extensive public plazas. Designed to appeal to the unique mix of locals, professionals, and visitors that populate the area—a trademark of Jerde Places—Kuntsevo Plaza will allow the community to naturally flow through it, seamlessly connecting commuters and visitors arriving from the nearby subway to the neighborhoods and urban areas surrounding the site.
“We designed Kuntsevo Plaza with the intention of bringing a renewed energy to Moscow—a city already rich in culture and history—and a goal to breathe new life into it,” says David Rogers FAIA, Jerde design director. “There hasn’t been a development of this scale, program mix, or contemporary design style before in Russia.”
Kuntsevo Plaza has already been awarded the Best Future Retail Project Award at the Cityscape Conference for Emerging Markets held in Dubai.
In addition to Kuntsevo Plaza, the Jerde-designed Mandarin in Sochi has recently been completed and will hold a grand opening at the start of the tourism season in 2014. The beachfront open-air entertainment center was developed by Expo LLC, and will provide a unique leisure and public gathering space for the upcoming Sochi Olympics in February.