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1985, USA San Diego, California
Site Area,
acres 11
Total Building Area,
sq meters 140,000

Horton Plaza

When Ernest Hahn approached Jerde to revitalize downtown San Diego in 1977, the city's tax revenues could not support basic city services. So Jerde designed Horton Plaza as a new urban district that would bring people - and commerce - back to the city. Horton Plaza redefined the urban retail experience. Combining shops, res­taurants, a cinema, outdoor theaters, a hotel and offices into a double-curved pedestrian street, Horton Plaza established a new connectivity in the downtown core. Expected to take five years to produce a change, Horton Plaza attracted 25 million people in its first year and immediately served as a catalyst for regeneration. Since opening, the $170-million Horton Plaza has attracted $2.4 billion to revitalize other areas of downtown San Diego. Today, the total revitalization produces a 12-percent annual yield on investment. And Horton Plaza continues to generate San Diego's highest sales per square foot - 17 years after opening. The Horton Plaza Redevelopment Project has increased assessed property values by $451 million, or more than 2,700 percent.

Information

client The Hahn Company
associate architect The Callison Partnership
graphic design Sussman/Prejza
landscape architect Wimmer Yamada & Associates
art consultant Fine Arts Services, Inc.

Program

Total Building Area: 140,000 sq meters
Retail 83,000 sq meters
Hotel (452 rooms) 54,000 sq meters
Office 23,000 sq meters
Performance theaters (770 seats) 3,800 sq meters
Restaurants 1,900 sq meters
Food court 1,300 sq meters
Cinema (14 screens) 850 sq meters

Awards

1986
Merit Award, American Institute of Architects, Los Angeles Chapter
1986
Cetificate of National Merit, HUD
1982
Citation, American Institute of Architects, San Diego Chapter